So, let's try to unravel this mystery. Wikipedia provided a couple of clues. Apparently, French Toast Crunch was introduced in 1995. Originally the pieces were made to look like mini slices of French toast, but were later changed to the same format as Cinnamon Toast Crunch. See visuals below.
Despite that factor against it, I will say that I like French Toast Crunch. The maple flavor is mild, the texture is nicely airy, and it's great in milk. Once in a bowl, the slices gather together, forming tiny loaf-type clusters. The cereal is sweet but not too sweet and appropriately crisp. I'm not clamoring for more but it's still a respectably tasty cereal and it's a shame that it can't be found on U.S. shelves.
French Toast Crunch seemed an unlikely candidate for such reverence. It was on shelves for less than a decade, featured no memorable box mascot, and created little stir when General Mills discontinued it nearly 10 years ago owing to what Brand Manager Waylon Good calls "prioritization," which one could perhaps interpret as a euphemism for underwhelming sales. The cereal remained on shelves in Canada, prompting some that anti-French sentiment in the States at the time may have had something to do with declining sales (remember "freedom fries?").
Good says General Mills did no additional market research, instead expecting the passion of consumers to carry them into a successful re-launch. (There is some precedent for the company’s confidence: , a close cousin, is among the industry’s top 10 offerings, with sales of nearly $300 million in 2012.) Already, fans have posted Instagram and Twitter photos featuring expressions of ecstasy at the news; superfan DeQuan Russ, who started the Facebook group, was invited to appear on Good Morning, America to discuss the grassroots movement seemingly borne out of social enforcement (we all love French Toast Crunch!), activism (let’s bring back French Toast Crunch!), and longing (I would be bitten by rabid bats for a bowl of French Toast Crunch!).
|Nutrient Content Claims:||Kosher|
|Manufacturer Part Number:||44501|
|Brand:||French Toast Crunch|
|Assembled Product Dimensions (L x W x H):||10.20 x 7.65 x 2.00 Inches|